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Episodes
How to build a Marketing plan: step 2 - episode 2/5
This season, we're taking a deep dive into creating a marketing plan that's not just a template-filling exercise but a roadmap to success for your CPG brand, using my signature framework R.O.A.D.
In this episode, we...
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How to build a Marketing plan: step 1 - episode 1/5
Welcome to Season 2!
This season, we're taking a deep dive into creating a marketing plan that's not just a template-filling exercise but a roadmap to success for your CPG brand, using my signature framework...
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Top Food and Snack trends for 2024
Welcome to Season 2! This entire season is dedicated to getting you ready to rock 2024! We will be taking you step-by-step through the process of crafting a robust marketing plan for the year. We'll tackle everything...
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Recession-Proof Your Marketing with the S.U.R.V.I.V.E Framework - part 2/2
Download our free guide: Recession-Proof Your Marketing with the S.U.R.V.I.V.E Framework: https://www.cpgmarketingschool.com/How-to-Recession-Proof-Your-Marketing
This is the second part of an essential two-part...
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Recession-Proof Your Marketing with the S.U.R.V.I.V.E Framework - part 1/2
Download our free guide: Recession-Proof Your Marketing with the S.U.R.V.I.V.E Framework: https://www.cpgmarketingschool.com/How-to-Recession-Proof-Your-Marketing This is the first part of an important two-part series...
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Bootstrapping Marketing Research: Discover the Power of These 6 Budget-Friendly Tools
Download our free guide: How to build a Consumer Persona
https://www.cpgmarketingschool.com/how-to-build-your-consumer-persona
In this episode, we delve into 6 Budget Friendly tools for Marketing Research. .
To...
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How to Build a Consumer Persona: a Step-by-Step Guide
Download our free guide: How to build a Consumer Persona
https://www.cpgmarketingschool.com/how-to-build-your-consumer-persona
In this episode, we delve into the critical components of consumer personas. We share...
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Why Most Consumer Personas are completely useless
Download our free guide: How to build a Consumer Persona https://www.cpgmarketingschool.com/how-to-build-your-consumer-persona
Why are most consumer personas entirely useless?
In this episode, we delve into consumer...
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