CPG Marketing School

CPG Marketing School

Hosted by: CPG Marketing School

The Leading CPG Marketing Podcast for Startups. Welcome to CPG Marketing School, your go-to podcast for CPG startup founders and marketers. Join us as we explore the world of CPG marketing, sharing expert strategies,...

All Episodes

Episodes

How to build a Marketing plan: step 2 - episode 2/5

This season, we're taking a deep dive into creating a marketing plan that's not just a template-filling exercise but a roadmap to success for your CPG brand, using my signature framework R.O.A.D. In this episode, we...
View Episode

How to build a Marketing plan: step 1 - episode 1/5

Welcome to Season 2! This season, we're taking a deep dive into creating a marketing plan that's not just a template-filling exercise but a roadmap to success for your CPG brand, using my signature framework...
View Episode

Top Food and Snack trends for 2024

Welcome to Season 2! This entire season is dedicated to getting you ready to rock 2024! We will be taking you step-by-step through the process of crafting a robust marketing plan for the year. We'll tackle everything...
View Episode

Recession-Proof Your Marketing with the S.U.R.V.I.V.E Framework - part 2/2

Download our free guide: Recession-Proof Your Marketing with the S.U.R.V.I.V.E Framework:Ā https://www.cpgmarketingschool.com/How-to-Recession-Proof-Your-Marketing This is the second part of an essential two-part...
View Episode

Recession-Proof Your Marketing with the S.U.R.V.I.V.E Framework - part 1/2

Download our free guide: Recession-Proof Your Marketing with the S.U.R.V.I.V.E Framework: https://www.cpgmarketingschool.com/How-to-Recession-Proof-Your-Marketing This is the first part of an important two-part series...
View Episode

Bootstrapping Marketing Research: Discover the Power of These 6 Budget-Friendly Tools

Download our free guide: How to build a Consumer Persona https://www.cpgmarketingschool.com/how-to-build-your-consumer-persona In this episode, we delve into 6 Budget Friendly tools for Marketing Research. . To...
View Episode

How to Build a Consumer Persona: a Step-by-Step Guide

Download our free guide: How to build a Consumer Persona https://www.cpgmarketingschool.com/how-to-build-your-consumer-persona In this episode, we delve into the critical components of consumer personas. We share...
View Episode

Why Most Consumer Personas are completely useless

Download our free guide: How to build a Consumer Persona https://www.cpgmarketingschool.com/how-to-build-your-consumer-persona Why are most consumer personas entirely useless? In this episode, we delve into consumer...
View Episode