Welcome to CPG Marketing School

 

We help CPG founders and CPG marketers build, supercharge and troubleshoot their CPG brands

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We can help you

Build a CPG brand

Build a new CPG brand from scracth

From establishing a strong foundation in CPG marketing principles to developing a solid brand and marketing strategy, to crafting compelling value propositions, pricing strategies and building effective go-to-market strategies.

 

Reposition your brand

Supercharge your CPG brand 

From sharpening your brand positioning, to building an annual marketing plan that drives results to crafting effective brand stories, unleashing the power of experiential and influencer marketing, elevating your packaging game, and embracing sustainable green marketing strategies.

Marketing tools and templates

Troubleshoot your CPG brand

Effective Masterclasses that address specific Marketing needs, a comprehensive collection of Tools and Templates designed to support a wide range of marketing needs, and Expert one-on-one sessions to help you address any challenges your brand is facing.

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Our Bootcamps

CPG MARKETING 101 BOOTCAMP

 

New to the world of Consumer Packaged Goods? Our 'CPG Marketing 101' course is your comprehensive guide to navigating the essentials of CPG marketing.

Starting with how to understand your target consumer's unique needs, the course offers practical insights into effective brand positioning and core values. Learn how to master the essentials of brand voice and messaging to establish a meaningful emotional connection with your audience. Delve into hands-on modules that guide you through vital stages of product concept development and market testing.

Acquire the skills to craft persuasive product messaging and drive consumer engagement. Elevate your brand identity with impactful design and storytelling techniques, and discover how to create eye-catching, functional product packaging that commands attention in retail settings. Move on to creating a robust CPG marketing plan, identifying go-to-market strategies that maximize product reach and sales. Gain confidence with specialized modules focused on retail pitching and buyer presentations. We demystify industry jargon, equipping you with the knowledge and strategies you need to negotiate effectively with retailers and secure valuable shelf space. By the end of this course, you'll have a full toolkit of CPG marketing best practices and actionable strategies, setting you on the path to long-term success in this competitive industry.

 

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COMING SOON!

ADVANCED CPG MARKETING MASTERY BOOTCAMP

 

Advance your expertise with 'Advanced CPG Marketing Mastery,' a course meticulously designed for seasoned CPG professionals and high-growth startups. Our curriculum follows a logical progression aimed at tackling complex marketing needs for brands that are scaling fast.

Start with Portfolio Management Decisions, a module that teaches you how to optimize your product range for diverse markets while aligning with consumer demand. Learn to strategically introduce or retire products based on performance metrics. Transition into Post-Funding Brand Positioning, where we guide you in fine-tuning your brand strategy after securing funding. Navigate the delicate balance of reaching new audiences while retaining loyal customers.

Follow up with Brand Identity Elevation, focusing on creating an authentic brand narrative and visual identity that captivates both consumers and investors. Elevate your brand's appeal across all touchpoints, from packaging to online presence. Our module on Building and Scaling Your Marketing Team offers insights into hiring top talent, defining roles, and establishing a cohesive team culture. Learn how to set up processes and systems that scale efficiently as your team grows.

Next, delve into Advanced Go-to-Market Strategies. Master the art of pitching to big retailers, optimizing omnichannel distribution, and strategically positioning your products for maximum visibility and sales. Our Cutting-Edge Marketing Techniques module keeps you abreast of the latest trends in experiential and influencer marketing, ensuring you're maximizing ROI and consumer engagement.

The course also includes a dedicated section on Sustainability and Green Marketing. Learn how to seamlessly integrate eco-friendly practices into your brand image and marketing strategy, appealing to the growing market of environmentally conscious consumers.

By the course's end, you'll have a structured approach to marketing that can adapt and scale as your business grows. You'll leave equipped with advanced strategies, actionable insights, and the confidence to make complex marketing decisions, positioning your brand for long-term success.

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The CPG Marketing School Podcast

The go-to podcast for CPG startup founders and marketers. Join us as we explore the world of CPG marketing, sharing expert strategies, practical tips, and industry insights to accelerate your brand's growth. From refining your marketing plan to crafting compelling brand stories, leveraging experiential and influencer marketing, optimizing packaging, and embracing sustainable practices, we cover it all. Tune in to CPG Marketing School and unlock the knowledge and inspiration to drive exceptional results for your CPG brand.

Latest episode: Bootstrapping Marketing Research: Discover the Power of These 6 Budget-Friendly Tools

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JOIN CPG SOCIETY

 

CPG Society is the go-to hangout for anyone breaking into the consumer goods world—whether you're a newbie founder or a marketing whiz.
 
Think of us as your ultimate support crew, helping you get your brand out there and grow it big time. We're all about giving you the spotlight, linking you up with folks who've been there, done that, and making sure you've got the smarts and tools to make a real splash. This isn't just another industry group. It's a place to learn, share, and, most importantly, make things happen. 
 
So, if you've got big dreams for your brand, you're in the right place. CPG Society is all about helping you turn those dreams into the real deal.

You're safe with us. We'll never spam you or sell your contact info.

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Our Masterclasses

OUR MASTERCLASSES
How to Build a Marketing Plan step-by-step

Building an Annual Marketing Plan that Drives Results 

In this course, we dive into the core components of effective marketing planning. From setting clear goals to selecting the right channels, crafting a compelling content strategy, managing your budget effectively, and tracking key performance indicators (KPIs), we cover it all. Gain a solid understanding of the fundamentals of sound marketing planning and equip yourself with the knowledge to drive brand and business growth.

How to build a brand positioning for your brand

Position your CPG Brand for Success 

Discover the key to unlocking your brand's true potential in the competitive market. In this comprehensive course, we'll guide you through our proven 5-step method to define what sets your brand apart and make it irresistible to consumers. Learn how to identify your brand positioning, values, develop a distinctive personality, and craft a compelling tone of voice that resonates with your target audience. Gain the knowledge and strategies you need to position your CPG brand for long-term success and create a lasting impact in the minds of your customers.

Influencer,  Affiliate and Experiential Marketing

Unleash the Power of Influencer and Experiential Marketing 

Discover the potential of influencer marketing, identifying suitable influencers and crafting engaging campaigns. Learn how to turn influencers into brand advocates through affiliate marketing. Unleash the power of influencer, affiliate, and experiential marketing. Dive into the mechanics of experiential marketing, creating immersive events aligned with your brand's goals.  Measure success and refine strategies, boosting your marketing ROI.  Real-world examples, checklists, and templates included.

Elevate your Packaging Game

Discover the significant role packaging plays in product marketing. Understand how packaging influences consumer behavior, using design elements to evoke emotions and impact purchasing decisions. Learn to effectively brief packaging designers, striking the right balance between information and aesthetics. Stay compliant with packaging regulations and explore the importance of sustainable and eco-friendly design practices. Analyze real-world examples of successful and unsuccessful packaging designs, applying these lessons to your own creations. 

HEAR FROM OUR STUDENTS

Starting my own soda brand was a dream come true, but breaking through in such a crowded market felt like an uphill battle. Where to start?

That's when I stumbled upon CPG Marketing School, and let me tell you, it was a game-changer. I had my doubts about online marketing courses, but this one exceeded all my expectations.

So easy to follow even for someone like me, with zero marketing background. But here's the best part: it's hands-on and practical. I dove straight into exercises that helped me craft a killer marketing strategy and create beautiful packaging that grabs attention.

If you're starting a CPG brand with limited marketing know-how, this is the real deal. It's an investment that pays off quickly and saves you so much time. 

- Julie C

Let me tell you, my granola game was on point. I spent lockdown testing countless flavour combinations. I had the tastiest, crunchiest, recipes.

But when he came to marketing my goods, I was clueless. All those industry, passwords and fancy schmancy acronyms left me feeling lost.

And that’s when CPG marketing school came in clutch! Let me tell you, these classes were a total game changer. They break down all the complex concepts into bite sized chunks, then even I could wrap my head around.

I got hands-on tips and tricks that I could put into action immediately. I’m talking brand strategy, product, messaging, brand identity, packaging design, the whole shebang.

- Nick B

When I started my organic skincare line, I thought I had a decent handle on marketing. As a graphic designer, I knew how to make things look pretty, but let’s face it, I had no idea how to get those pretty products in front of the right consumers.

I was a total CPG marketing newbie. That’s when I decided to take CPG marketing school classes and let me tell you, it was a total game changer.  They taught me where to start with my marketing and how to craft messages that speak directly to my audience, and I even learned how to price my products! 

Thanks to CPG Bootcamp, I was able to create my very first pitch presentation for a retail buyer!

- Susan S
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