Welcome to CPG Marketing School


Join CPG Marketing School for a FREE weekly dose of inspiration, real-deal learning, and deep dives on the secret sauce of big and small CPG Brands.

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The CPG Marketing School Podcast


The go-to podcast for CPG startup founders and marketers. Join us as we explore the world of CPG marketing, sharing expert strategies, practical tips, and industry insights to accelerate your brand's growth. From refining your marketing plan to crafting compelling brand stories, leveraging experiential and influencer marketing, optimizing packaging, and embracing sustainable practices, we cover it all. Tune in to CPG Marketing School and unlock the knowledge and inspiration to drive exceptional results for your CPG brand.

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Behind the brand:


Hi! I'm Federica Ceresa, the founder of CPG Marketing School. I live between London, the shores of Lago Maggiore in Italy, and Dallas, Texas, with my husband Chad.

For the last two decades, I've been geeking out over everything CPG Marketing. With a lot of Italian passion, a splash of British humor, and a heap of American hustle, I've been right in the thick of it, shaping brands from Mars to Diageo and Pfizer to Johnson & Johnson, among others. Been there, done that, and loved every minute.

It's been a journey packed with countless experiences and insights that I've shared in marketing training for over 7,000 CPG marketers all over the globe.

Subscribe to discover what I am cooking up at CPG Marketing School this week!




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CPG Marketing School  Courses



New to the world of Consumer Packaged Goods? Our 'CPG Marketing 101' course is your comprehensive guide to navigating the essentials of CPG marketing.

Starting with how to understand your target consumer's unique needs, the course offers practical insights into effective brand positioning and core values. Learn how to master the essentials of brand voice and messaging to establish a meaningful emotional connection with your audience. Delve into hands-on modules that guide you through vital stages of product concept development and market testing.

Acquire the skills to craft persuasive product messaging and drive consumer engagement. Elevate your brand identity with impactful design and storytelling techniques, and discover how to create eye-catching, functional product packaging that commands attention in retail settings. Move on to creating a robust CPG marketing plan, identifying go-to-market strategies that maximize product reach and sales. Gain confidence with specialized modules focused on retail pitching and buyer presentations. We demystify industry jargon, equipping you with the knowledge and strategies you need to negotiate effectively with retailers and secure valuable shelf space. By the end of this course, you'll have a full toolkit of CPG marketing best practices and actionable strategies, setting you on the path to long-term success in this competitive industry.


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Next cohort: Q3 2024. Applications open

Location: Online, 1-1 & Group Workshops

For more information enter your details below, and we will contact you immediately.


Starting my own soda brand was a dream come true, but breaking through in such a crowded market felt like an uphill battle. Where to start?

That's when I stumbled upon CPG Marketing School, and let me tell you, it was a game-changer. I had my doubts about online marketing courses, but this one exceeded all my expectations.

So easy to follow even for someone like me, with zero marketing background. But here's the best part: it's hands-on and practical. I dove straight into exercises that helped me craft a killer marketing strategy and create beautiful packaging that grabs attention.

If you're starting a CPG brand with limited marketing know-how, this is the real deal. It's an investment that pays off quickly and saves you so much time. 

- Julie C

Let me tell you, my granola game was on point. I spent lockdown testing countless flavour combinations. I had the tastiest, crunchiest, recipes.

But when he came to marketing my goods, I was clueless. All those industry, passwords and fancy schmancy acronyms left me feeling lost.

And that’s when CPG marketing school came in clutch! Let me tell you, these classes were a total game changer. They break down all the complex concepts into bite sized chunks, then even I could wrap my head around.

I got hands-on tips and tricks that I could put into action immediately. I’m talking brand strategy, product, messaging, brand identity, packaging design, the whole shebang.

- Nick B

When I started my organic skincare line, I thought I had a decent handle on marketing. As a graphic designer, I knew how to make things look pretty, but let’s face it, I had no idea how to get those pretty products in front of the right consumers.

I was a total CPG marketing newbie. That’s when I decided to take CPG marketing school classes and let me tell you, it was a total game changer.  They taught me where to start with my marketing and how to craft messages that speak directly to my audience, and I even learned how to price my products! 

Thanks to CPG Bootcamp, I was able to create my very first pitch presentation for a retail buyer!

- Susan S