Recession-Proof Your Marketing with the S.U.R.V.I.V.E Framework - part 2/2

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This is the second part of an essential two-part series tailored specifically to formulate a resilient marketing strategy that can withstand the pressures of a recession - a crucial subject, particularly in light of the ongoing cost-of-living crisis. However, it's not just about survival.

We aim to equip your CPG brand to thrive and grow, regardless of the economic climate. This is where our S.U.R.V.I.V.E framework comes into play - a valuable guide to success amidst challenging times. In this episode, we'll meticulously dissect each aspect of this framework, ensuring you gain a comprehensive understanding and practical knowledge for its application. So, are you prepared to fortify your brand against recession?

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CPG Marketing School's host Federica Ceresa: