Meet the team   


Federica Ceresa

Meet Federica Ceresa, the Head of Faculty at CPG Marketing School. With over 18 years of experience, Federica has honed her craft in marketing by working with Fortune 500 giants such as Mars, Pfizer, Johnson & Johnson, and Diageo. She founded two startups and is a trusted consultant for startups and established brands, including Lego, Colgate-Palmolive, GSK, Unilever, and Dr Oetker.

Federica's expertise is not only recognized in the corporate world. As a prolific trainer, she has enriched the marketing acumen of over 7,000 CPG marketers globally. She has a passion for developing innovative tools and frameworks and sharing the marketing secrets she acquired throughout her illustrious career.

Equipped with a qualification in Sustainability Marketing from Harvard University, Federica also holds credentials as a PROSCI change management practitioner and NLP practitioner. In 2022, she was appointed a business mentor for Help to Grow, a UK Government-backed management program for entrepreneurs, attesting to her knack for nurturing business growth.

As the Head of Faculty at CPG Marketing School, Federica ensures that our programs deliver both theoretical knowledge and practical, hands-on insights. Her mission is to empower CPG startups with the tools and strategies they need to thrive in a competitive business landscape.


Chad Fahlberg

Meet Chad Fahlberg, our General Manager. Equipped with a robust background in hedge funds, consulting, and entrepreneurship, Chad possesses extensive knowledge of diverse funding options for CPG startups. His expertise extends beyond evaluation, as he guides startups towards the most suitable funding routes to fuel their growth and success.

With Chad's strategic guidance, startups can explore a wide range of funding avenues, from bootstrapping and engaging friends and family to securing investments from angel investors and venture capital firms. He is well-versed in the intricacies of crowdfunding, strategic partnerships, licensing agreements, debt financing, grants, competitions, and even emerging avenues like ICOs or token sales for blockchain-based startups.

Chad's visionary leadership and deep understanding of the funding landscape ensure that CPG Marketing School serves as a valuable resource, helping startups navigate the complex funding ecosystem and make informed decisions to secure the necessary capital for their success. His steadfast commitment to innovation and excellence shapes CPG Marketing School into a transformative learning hub, empowering startups to supercharge their journey towards success.

Guided by his entrepreneurial spirit, Chad Fahlberg is dedicated to equipping CPG startups with the tools and insights they need to thrive in the competitive market. With his guidance, startups gain access to a comprehensive toolkit of funding options tailored to their specific needs and growth stage, making CPG Marketing School a true catalyst for their growth and prosperity.